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Budaya Belia dan Urbanisasi Pemacu Pelan Internet Tanpa Had

8 April, Petaling Jaya – Packet One Networks Sdn Bhd (P1) hari ini mengumumkan promosi terbaru Kempen P1 ToGo, yang menawarkan langganan percuma satu (1) bulan bagi mereka yang melanggan di atas talian. Kempen P1 ToGo ini diadakan bertujuan untuk membolehkan para pelanggan terutamanya warga belia yang berusia dari 20 – 34 tahun, untuk terus berhubung dengan mudah dan tanpa risau tentang penggunaan data yang terhad. Segmen pelanggan ini mewakili 36% para pengguna tegar Internet, yang secara majoriti terdiri daripada warga kota.

Terkini, didapati trend untuk menyambungkan pelbagai peranti ke Internet secara serentak semakin meningkat di kalangan pengguna, terutamanya golongan warga belia.

Di samping itu, pembelian kandungan definisi tinggi (HD) dan penggunaan peranti skrin besar secara meluas telah dikenal pasti sebagai punca utama kehabisan had data pengguna sebelum tempoh bil berakhir. Menyedari trend tersebut, Kempen P1 ToGo telah menawarkan lebih nilai kepada pengguna dengan memberikan data tanpa had dengan kelajuan sehingga 1Mbps, pada harga RM115.53 sebulan.

“Kami sangat teruja melihat trend aktiviti digital yang semakin meningkat di kalangan pengguna dari semua peringkat umur, terutamanya generasi milenium," kata Lai Shu Wei, Ketua Pegawai Pemasaran P1. “Dengan penglibatan tinggi di kalangan pengguna di rangkaian sosial serta atas talian, keperluan untuk berhubung pada setiap masa, di mana sahaja, melalui pelbagai peranti, adalah tinggi. Di P1, kami bersedia untuk memenuhi keperluan ini untuk membolehkan pelanggan menggunakan Internet secara maksimum.”

“Ramai golongan belia berhijrah ke kawasan bandar untuk peluang kerjaya yang lebih baik. Majoriti daripada mereka memiliki pelbagai peranti dan bergantung sepenuhnya kepada Internet untuk mencari pekerjaan serta berhubung dengan keluarga," tambah Shu Wei. “Modem MX230 yang ditawarkan dalam pakej P1ToGo ini dapat membantu memenuhi keperluan tersebut dengan keupayaan menyambungkan pelbagai peranti ke Internet secara serentak, sama ada ketika berada di dalam atau di luar bangunan, pada bila-bila masa. Dengan modem MiFi ini, pengguna dapat menyambung dan berkongsi pelbagai peranti mudah alih seperti komputer riba, telefon pintar, serta tablet, ke Internet; di mana-mana sahaja mereka berada,” kata Shu Wei. “Dan berita baik ialah, pengguna yang melanggan di sepanjang tempoh kempen ini akan diberikan langganan secara percuma untuk bulan pertama sekiranya mereka membuat langganan pakej di atas talian!”

Tempoh kempen bermula dari 6 April sehingga 13 Mei 2015. Maklumat lebih lanjut mengenai kempen ini boleh didapati di http://www.p1.com.my/mifi/ .

Untuk pertanyaan lanjut berkaitan media, sila hubungi:
Michael Chan, Brand and Communications
Tel: +603 74508375
E-mel: michael.chan@packet-1.com


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Youth Culture and Urbanization Drives Unlimited Internet Plan

8 April, Petaling Jaya – Packet One Networks Sdn Bhd (P1) today announced its latest P1 ToGo promotion campaign, offering 1-month free subscription for those who purchase online. This is set to enable the 36% of data hungry youths aged from 20 -34, especially urbanites, to stay connected with ease and worry-free on limited data usage.

It is a growing trend that youths in urban areas have multiple devices connected to the Internet simultaneously. In addition, heavy consumption of high definition (HD) content and utilization of large screen devices are identified as the main reasons of data limit depletion before the end of a bill cycle. Recognizing these consumer habits, the P1 ToGo campaign is offering more value to users by giving unlimited data with speed up to 1Mbps at only RM115.53 per month.

“Digital activities among consumers of all ages, especially the millennial generation, are increasing over the years, and we are very excited to see this trend,” said Lai Shu Wei, Chief Marketing Officer of P1. “With high penetration of social networking and online engagement, the need to be online at all times, anywhere and everywhere on multiple devices is high. At P1, we are set to fulfill these needs of the data hungry users and enable them to utilize the Internet to its full potential. ”

“Youths are migrating to urbans areas for better career opportunities. Majority of them would own multiple devices and depend heavily on Internet to find job as well as stay connected with the family,” added Shu Wei. “The MX 230 modem in the package would address their needs as the modem allows multiple devices to be connected and shared, indoor and outdoor, anytime. With this MiFi modem, users are able to connect their laptop, and mobile devices, such as smartphones, and tablets, while they are on the go. And the good news is, those who subscribe online during the campaign period will enjoy free subscription for the first month,” concluded Shu Wei.

The campaign is running from 6 April to 13 May 2015. More information about this campaign is available on http://www.p1.com.my/mifi/.
For media inquiries, please contact:
Michael Chan, Brand and Communications
Phone: +603 74508375
Email: michael.chan@packet-1.com

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About Packet One Networks (Malaysia) Sdn. Bhd
Packet One Networks (Malaysia) Sdn Bhd (P1), is a leading wireless broadband provider determined to become a formidable mobile telecom by making access to the Internet an awesome experience for every Malaysian. P1’s aspiration to deliver awesome is anchored by the synergistic tripartite partnership between TM, Malaysia’s broadband champion and leading integrated information and communications group; Green Packet Berhad, a global leading developer of 4G devices & solution; and SK Telecom, Korea’s largest telecom and the world’s first mobile carrier to launch LTE-advanced.

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